IMHX 2022 Booth Design
I was in charge of designing the large-format graphics for McCue’s booth at IMHX 2022. Completely revamped from what the UK team had originally started with, the goal of this booth was to have graphics that helped showcase the engineering behind the products shown on the booth, and overall brand reinforcement for McCue. I achieved this with renderings and callouts explaining the benefits of that specific product, which further helped the sales team explain why McCue products are superior to their competitors. McCue’s bright green is a strong color that stands out on a trade show floor, and having it in the canopy and arch helped to grab the attention of trade show attendees.
I also created supplemental signs for the booth and flyers for sales to give to prospective customers.
MODEX 2022 Booth Design
The MODEX 2022 trade show presented a challenge when designing the booths because instead of a larger square booth, for this show McCue had two facing booths across an aisle. The challenge was how to give the illusion of having a larger space and still have the design of the booths flow together and make it seem like they belong together.
The first booth focused on an overview of the company, how McCue products stand out from their competitors, product testing, and a consultation area for attendees to talk with sales reps. The second booth was more product focused, with products on display and rendering callouts explaining the engineering behind the products that are in front of them. I put McCue’s green and logos on the outer aisle facing sides of both booths for brand reinforcement, and to achieve the illusion of having a space larger than we had.
I also created flyers, postcards and signs for the booth and for sales to give to prospective customers.
After the show, this booth was awarded a “Standout Exhibit” Award from Competitive Edge!
